Bell Media has announced it has entered into an agreement with Montréal-based WatchMojo whereby Bell Media will be the exclusive representative for WatchMojo’s advertising sales in Canada.
Launched in 2005, WatchMojo is a video content producer and syndicator and one of the largest channels on YouTube. WatchMojo’s content focuses on pop culture, specifically music, TV, film, and video games with videos that include Top 10 lists, reviews, biographies, and more.
The agreement will create synergies for both companies and contribute direct sales revenue growth for WatchMojo, a video powerhouse with 25 million subscribers globally, and 100 million unique monthly viewers who watch each video for an average of 6 minutes on YouTube. All-time, viewers have spent 60 billion minutes watching over 10 billion videos.
“We look forward to developing this partnership with WatchMojo, a world-leader in brand-safe content,” said Kristie Painting, Vice-President, Digital Sales and Platforms, Bell Media. “WatchMojo is known for its secure content and it’s a great complement to Bell Media’s premium video environments and furthers our brand safe reach for advertisers.”
“We’re thrilled to be partnering with the industry-leading sales experts at Bell Media to take our advertising relationships to the next level,” said Matt McDonagh, Chief Revenue Officer of WatchMojo. “We’re looking forward to helping more advertisers build their brands through our millions of Canadian viewers.”