Channel 4 and VICE have announced a significant partnership where more than 900 hours of VICE’s award-winning long-form content will be available on Channel 4’s on-demand service, All 4.
Over 200 hours of new programming and more than 700 hours of content from VICE’s vast and diverse library, including premium international news and current affairs, and lifestyle and cultural programming will be available to view on-demand on All 4 in a VICE branded hub later this year.
Titles available on-demand will include: Jamali Maddix’s hit returning documentary series Hate Thy Neighbour; Emmy-nominated travel documentary Gaycation; Michael K Williams’ Black Market; returning global fashion series States Of Undress; in-depth series exploring the tattoo scene Needles and Pins; and acclaimed agenda-setting current affairs and news strand. The partnership also includes upcoming VICE content, all of which will be showcased to All 4 viewers in a highly curated and easily-navigable on-demand experience. This is the first time All 4 will host content from a non-Channel 4 brand.
The partnership includes a strategic cross-promotion agreement where the All 4/VICE box sets will benefit from powerful social media exposure across all VICE platforms.
Alex Mahon, Chief Executive at Channel 4 said: “This is a phenomenally exciting and innovative partnership for Channel 4 and VICE which will create a compelling new hub for young viewers on All 4 and extend the reach of VICE’s content on a free platform.”
CJ Fahey, General Manager, VICE TV, EMEA & APAC said: “Channel 4 is a great partner for us in the UK – not only because we have similar audiences, but we are also equally committed to finding new voices, telling unheard stories and giving a platform to a diverse range of people and topics. We are delighted to be the first non-Channel 4 brand to have our own curated space on All 4. This partnership also allows us to further our commitment to increasing the reach of our content and finding new audiences on a range of platforms and windows.”
The VICE hub will be available on the All 4 app across Channel 4 owned and operated platforms including iOS and Android devices, on big screens such as Amazon Fire TV, Freeview Play and Samsung TVs, as well as games consoles and online at Channel4.com.
This partnership follows an initial third party licensing agreement between VICE and Channel 4 which saw four titles available on the All 4 platform for a limited time earlier this year. The new partnership underpins VICE UK’s continued commitment to broaden its multi-platform content reach across a variety of platforms and carriers.