The Weather Channel is to launch a live 24 hour Spanish language network, “The Weather Channel En Español”, slated to go on air early in 2020.
The Weather Channel en Español will utilise the full resources of The Weather Channel – the number one weather network in the country. The Weather Channel en Español will feature Spanish-speaking weather reporters and show hosts throughout the day on weekdays and weekends, with the weather reporters forecasting weather conditions in the U.S. and its territories such as Puerto Rico, and Mexico and Central America.
In addition to covering the forecast from the studio, The Weather Channel en Español will have Spanish-speaking reporters located in the field during weather events. Viewers will be able to track storms and other significant weather events and their aftermath from their communities and the communities of their loved ones.
“The Hispanic marketplace is indexing extremely well with streaming services and is severely under-served. Our launch of The Weather Channel en Español is historic, and is a recognition of the continued and significant growth of the U.S.
“Hispanic population and the constant need to keep the entire public informed and safe as multi-billion dollar weather disasters are on the rise – especially in under-served communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America,” said Byron Allen, Founder/Chairman/CEO of Entertainment Studios.
“I am proud to say that all year long, viewers of The Weather Channel en Español will be able to increase their safety and awareness of extreme weather events with the full support of the number one weather news network, and its vast resources, infrastructure, technology, and scientists.”