iHeartRadio has launched a new nationwide brand across Canada, with the introduction of ‘Pure Country’ – with 13 stations re-branding.
Rolling out beginning today across 13 Canadian radio stations from Northern B.C. to Truro, NS , as well as the iHeartRadio Canada app and PureCountry.ca, ‘Pure Country’ delivers everything country music listeners love, but now with a new name and look.
‘Pure Country’ is anchored by local morning and drive home shows, while iHeartRadio Canada host Shannon Ella hosts a nationally syndicated midday show weekdays on all ‘Pure Country’ stations. Ella plays all the biggest country hits, keeps listeners up- to-date on the latest music news, and chats with some of country music’s biggest artists. Ella joins the ‘Pure Country’ team after previously being on air with Today’s Country BX93 in London and KHJ in Fredericton.
“We are thrilled to bring this new brand to iHeartRadio Canada, right in the midst of the rapidly growing popularity of country music in Canada,” said Nikki Moffat, President, Radio and Local TV, and SVP Finance. “Across Canada, listeners can hear all their favourite country songs complemented with exclusive content, including one-on-one candid interviews with country megastars.”
“With ‘Pure Country’, our country stations can benefit from the scale of a national brand while maintaining a local focus,” said Rob Farina, Head of Radio Content, Strategy, and iHeartRadio. “We look forward to bringing ‘Pure Country’ energy to local communities across Canada.”
Additional programming on ‘Pure Country’ includes the “iHeartRadio ‘Pure Country’ Countdown”, hosted by Sophie Moroz and Jeff Hopper, airing Saturday and Sundays (check local broadcast times) on all ‘Pure Country’ stations across Canada. The hosts count down the 20 biggest songs of the week, plus brand new music with “What’s On Tap”, a throwback with “’Pure Country’ Yearbook”, and music from the “Feature Artist of the Week.”
‘Pure Country’ also airs BOBBY BONES DAILY SHOW during the evenings, and BOBBY BONES COUNTRY TOP 30 COUNTDOWN on the weekends (check local broadcast times), broadcasting from Nashville, TN. Bones is the youngest-ever National Radio Hall of Fame inductee, and has been dubbed “the most powerful man in country music” by Forbes.
‘Pure Country’ will also get exclusive access and behind-the-scenes footage from some of the biggest country music festivals this summer including Cavendish Beach Music Festival and Boots and Hearts Music Festival.
‘Pure Country’ is set to deliver exclusive prizes and contests, kicking off with the $25,000 ‘Pure Country’ Cash Code contest, running across all ‘Pure Country’ stations beginning tomorrow, May 29 until June 21. Listen for the code word three times daily and enter the code word online at PureCountry.ca (check local website) to qualify for $25,000. One winner will be randomly drawn.