WarnerMedia’s B/R Live has agreed an exclusive deal to distribute the television station of Liverpool FC, LFCTV in the United States of America.
Turner Sports and Liverpool Football Club have expanded their partnership to include exclusive U.S. distribution rights for LFC’s 24/7 TV Channel (LFCTV) in the United States.
B/R Live will be the destination for the deepest collection of Reds content per the new agreement, which builds on the recent distribution of Liverpool FC’s U.S. Pre-season Tour matches across TNT and B/R Live.
This will mark the first time LFCTV will be available domestically via a media partner.
B/R Live subscribers will have exclusive access to more than 40 live LFC matches per season including pre-season first team matches, and a mixture of live Under-23, Under-18, Liverpool FC Legends and Women’s football, as well as replays for all LFC first team matches via the LFCTV channel. Additionally, fans will be able to watch exclusive behind-the-scenes content featuring LFC players and Liverpool FC Manager Jurgen Klopp.
LFCTV will also offer more than 30 hours of live and original content per week, including pre-match buildup shows and post-match analysis, weekly live news and analysis, documentaries and classic Liverpool FC matches.
LFCTV will be available via the B/R Live pass, an enhanced way to access live UEFA Champions League and Europa League matches, exclusive football club-centric content and other popular live events.
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club, said: “We’re incredibly excited to expand our partnership with Turner Sports to launch LFCTV on B/R Live. The relationship with Turner began this summer when they did a terrific job broadcasting our pre-season tour matches and we’re delighted to be extending it as we look to offer more LFC content to all our fans in the US over the coming seasons.”
“Liverpool FC has a very passionate community of fans in the U.S. and this expanded partnership positions B/R Live as the destination for us to super-serve that audience with a deep catalogue of this compelling content,” said Hania Poole, SVP of Digital, Turner Sports. “With the new season ahead, we will continue to pursue additional opportunities to further extend our commitment to growing the accessibility to premium world football content in the U.S.”
B/R Live is available at https://live.bleacherreport.com, by downloading the B/R Live app through iTunes or Google Play and/or Apple TV, the Roku platform, Amazon Fire TV and Xbox.