The Weather Channel television network announced a partnership with Frndly TV, the first-of-its-kind family-friendly live TV streaming service.
The television network is one of the platform’s inaugural partners, with its content and programming now available to all Frndly TV subscribers as part of the OTT platform’s core service starting at $5.99 per month.
“We are excited to be a part of America’s first-ever family friendly streaming service. Frndly TV’s addition of The Weather Channel is a strategic opportunity to continue to grow our reach and audiences across the OTT landscape wherever they consume content,” said Byron Allen, Founder/Chairman/CEO of Entertainment Studios.
Frndly TV provides quality content in the vMVPD space with family-oriented programming at a reasonable price. As the first live streaming service available under $10 per month, Frndly TV was built from the ground up and created with the heart of America in mind. In addition to The Weather Channel, Frndly TV’s core service package includes the Hallmark Channel, Game Show Network, and many more networks, and is available on Roku, Amazon Fire, Chromecast, Mac, PC, iOS and Android platforms..
With The Weather Channel as part of Frndly TV’s lineup, Frndly customers will have access to real-time weather information and the best-in-class live field coverage of severe storms.
53 million viewers tuned to The Weather Channel during its coverage of Hurricane Dorian, and the network outperformed Fox News and CNN during the height of the storm.
The Weather Channel recently won News & Documentary Emmy® Award for its Immersive Mixed Reality (IMR) storytelling. The network won in the category, Outstanding Science, Medical or Environmental Report for its ground-breaking segment, “Dangers of Tornadoes Depicted through Immersive Mixed Reality”.
In the 2019 Beta Research Study released in September, The Weather Channel ranked as a Top 3 “Must-Have” Network for both men and women and is the only network to rank so high among both audiences.