Leading Hispanic media companies Univision and Televisa have confirmed that they are partnering on a new linear Univision-branded channel across Latin America.
The 24-hour pay-TV channel will be initially distributed across 17 Latin American markets, excluding Brazil. The network will be operated by Televisa, which will also handle distribution and ad sales. Univision and Televisa will collaborate on programming and marketing for the channel.
This Latin American version of the No. 1 Spanish-language broadcast network in the U.S. will feature a robust content line-up, including innovative and popular productions from Univision Studios and Televisa.
Programming from Univision Studios will include daily favourites such as morning show “Despierta América” (Wake Up America), entertainment magazine “El Gordo y La Flaca” (The Scoop and the Skinny), news magazine “Primer Impacto” (Prime Impact) and more. Rounding out the line-up and complementing the Univision programming will be a slate of top content produced by Televisa including some of the most popular novelas in the world.
This unique launch showcases the growing value of the Univision brand, not only in the U.S. but around the world, while reiterating Televisa’s position as a leader in providing the best quality programming, and a leader in the pay-TV market.
“Through this new channel, millions of people in Latin America will be able to access premier content, through an authorised network, across the region,” said Fernando Muñiz, General Director of Televisa Networks and Televsa Internacional. “We continue to experience rapid growth all over the world due to partnerships with outstanding media players, as Univision, and we are excited to take the next step of this expansion in Latin America.”
“For decades, the Univision brand has been synonymous with outstanding programming that entertains, informs and empowers Hispanics in the U.S. – and part of that has been by telling stories about the people and stories that they care about from Latin America,” said Glenn Dryfoos, EVP, Business Affairs and General Counsel for Univision Networks. “We couldn’t be more excited to be introducing Univision to new audiences in these 17 countries that are closely connected through culture, history and family.”