CNN’s digital audience lead ended 2019 outpacing all competitors in December to close out the year as the leader in digital news, according to data from both Adobe Analytics and Comscore.
Adobe Analytics reported that CNN’s global digital audience in December 2019 was 301 million, the 4th biggest month ever for mobile audience.
Data from Comscore’s monthly competitive report reaffirmed the high traffic seen in Adobe data, reporting CNN’s digital audience in the US in December 2019 was 133 million unique visitors and 117 million mobile unique visitors.
CNN showed its strength as the #1 digital news outlet in December in the key categories of multi-platform unique visitors, mobile unique visitors, multi-platform video starts (November 2019), millennial unique visitors, social audience and political unique visitors, continuing its long streak of success.
Data across both sources shows that more people are getting their news online from CNN than from any other outlet.
In December 2019, CNN Politics had its biggest month ever in mobile with 53 million mobile unique visitors and its second biggest month ever in total audience with 59 million unique visitors, only behind November 2016, according to Comscore.
CNN digital audience lead also passed the BBC again in international audience, holding its position as the #1 global digital news brand in November 2019 (November data is the most current available), according to Comscore.