CNBC has hit a significant online milestone, ranking top in business news for the first time since the measure began, with 115 million visitors in March.
The global Coronavirus outbreak, and subsequent market volatility, not just on the key money markets, but also commodities and currency markets, has seen worldwide interest in the economic state of play.
CNBC Digital claimed the top spot in the Business News category with a record 115 million unique visitors in March, an increase of 98% year-over-year. This marks the first time CNBC has ever ranked number one in the category.
According to the latest comScore data, CNBC had the largest month-over-month and year-over-year audience gains in the category. CNBC also had the largest month-over-month audience gain in the News & Information category.
Additionally, CNBC.com more than doubled mobile unique visitors year-over-year with a record 98.3 million, representing the largest month-over-month and year-over-year audience gains in the category.
“This milestone is the culmination of our investment in extraordinary people who tell great stories backed by state-of-the-art product design and technology,” said Mark Hoffman, CNBC Chairman. “The teams stayed squarely focused on our core business and investing content, while simultaneously expanding the aperture to include a wide range of money topics, and it’s paid off.”
Source (courtesy CNBC): Adobe Analytics, March 2020.