SiriusXM has named three new senior marketing executives as it continues its growth as the leading in-vehicle audio entertainment service.
SiriusXM also continues to expand its digital and streaming focus, and launches new national brand advertising that reaches larger audiences.
Reporting to Denise Karkos, SiriusXM’s Chief Marketing Officer, and supporting the company’s SiriusXM and Pandora brands, the new hires come to SiriusXM with deep backgrounds and experience supporting major media, streaming and consulting organizations:
• Jasmin Chanana, Senior Vice President, Digital and Customer Experience
• Anne Milan Alo, Executive Creative Director
• Kimberly Wilson, Senior Vice President, Brand and Advertising
“We are very excited to add these accomplished leaders from top companies to our marketing team as we expand SiriusXM’s leadership position in audio,” said Denise Karkos, SiriusXM’s Chief Marketing Officer.
“Their collective experience across major consumer and business-to-business brands will help accelerate our brand and business growth. The diversity of this set of leaders at my table is imperative in our pursuit to build SiriusXM to new heights.”
Chanana joins SiriusXM from EY, formerly known as Ernst & Young, where he was a Managing Director in their Digital Practice, leading the New York office. Prior to that, Chanana held various senior roles at SapientRazorfish, Frontier Communications, and Citi. Chanana is responsible for enhancing the digital and customer experience transformation with a focus on ways to deliver marketing organization efficiencies and a superior customer experience.
Milan Alo joins SiriusXM from Netflix, where she was the streaming services Head of Creative Studio, Title Promotions, leading a multi-disciplinary creative team responsible for fully executing the creative campaign for The Queen’s Gambit. Milan Alo has also led creative global campaigns for celebrated brands including Nordstrom, Pantone, Sephora, Disney, McDonalds, LEGO and Volvo. Milan Alo brings an undeniable passion for creative and will oversee SiriusXM’s marketing operations, creative services, and video marketing and production teams and is responsible for bringing the SXM brand vision to life.
Wilson joins SiriusXM after a 16-year tenure at The Walt Disney Company where she served as Vice President, Multiplatform Marketing and held several distribution marketing leadership positions. Wilson previously worked for iHeart Radio and BET Networks. She brings extensive experience driving customer acquisition, engagement and retention across a variety of entertainment brands and is a champion in building diversity, equity and inclusion strategies. Wilson will lead SiriusXM’s brand marketing and advertising, digital content and audience engagement teams.