Mediacorp has launched indiego, the freshest made-in-Singapore music platform playing the best of indie pop, hip hop, R&B and rock, round the clock.
Available only on Mediacorp’s digital audio service meLISTEN, indiego will stream an eclectic mix of indie music from around the world while showcasing the works of budding homegrown musicians from Singapore.
According to the latest Nielsen Radio Survey, Mediacorp is Singapore’s leading digital radio network, with more than 1.5 million listeners – a massive increase of 50% from the previous year.
With indiego, Mediacorp aims to serve this growing listenership base by adding to the variety of audio content on the company’s platforms and catering to those with an interest in non-mainstream offerings, and in particular, music produced by independent Singaporean artistes.
Helmed by local singer-songwriter Charlie Lim as its music director, indiego also underscores Mediacorp’s commitment to championing local talent.
Additionally, indiego will connect with listeners through its close integration with social media, as digital natives can look forward to a colourful pipeline of fun, indiego-related content over its Instagram and TikTok platforms.
With the encouraging public reception since indiego’s soft-launch in September this year, its programme line-up has been progressively expanded with a wider variety of content. For example, listeners can kickstart their days with chill soul and R&B songs on Golden Hour from 6am to 9am daily, followed by acoustic and folk tunes on Fireside from 9am to 12pm, Mondays to Fridays.
.wavlengths is up next, playing indie-pop, indie-R&B, indie-electronic and everything in between from noon to 6pm on weekdays and from 9am to 3pm on weekends. On every first Thursday of the month from 9pm to 12am, After Hours with NME Asia will share the music magazine’s best picks from around the region.
Rock lovers can let their hair down from 3pm to 6pm on Saturdays and Sundays with Adrenaline, which will be followed by hip-hop music on The Flipside from 6pm to 9pm every day.
Mediacorp’s Head of English Audience, Sapna Angural, said, “We are excited to unveil indiego, which provides a platform to showcase budding homegrown talent and offer more choices to listeners who prefer non-mainstream music. Along with our partners, Mediacorp is committed to bringing ‘The Sound of Home’ to today’s digital natives. There is no better time to launch this, as we have seen massive growth in digital audio listeners and keen interest in more varied content including made-in-Singapore music!”