Nine Network has announced that Julia Edwards has been appointed as Director – Programmatic Sales. She will spearhead Nine’s programmatic growth across Broadcast Video On Demand (BVOD), Audio and Publishing.
Most recently, Uber Advertising’s Head of Strategic Verticals and CPG, Edwards will oversee Nine’s programmatic team. Edwards will drive the sales strategy. The team will grow revenue across 9Now. They will also increase market share in Nine’s suite of digital assets in the publishing and audio divisions.
She will report into Nick Young, Nine’s Commercial Director – Digital.
Edwards has extensive experience in programmatic advertising. She previously worked as Yahoo’s Commercial Director and Sales Director (NSW). She also served as Head of Partnerships – Foxtel & Global Partners at Multi Channel Network. Additionally, she had stints at Seven and Everguide.
Nick Young, Nine’s Commercial Director – Digital, said: “I am thrilled to welcome Julia to Nine. With her depth of experience across the media industry and expertise in the programmatic space, she will be pivotal in driving our business forward across 9Now, Publishing and Audio.”
Julia Edwards added: “I’m thrilled to be a part of Nine’s growth, helping connect programmatic advertisers with premium inventory across Nine’s video, audio, and publishing assets. Together, we will be focused on driving transparency, collaboration, and effectiveness in the dynamic world of total media.”
She will begin her new role on February 10th.