The Australian has introduced a new look that unifies its various brands for a modern appearance in both digital and print formats.
This update continues with its brand message, Welcome to the Contest of Ideas. The Australian has launched the next phase of its brand identity. It features new section titles and journalist photos. There is also a refreshed colour scheme to enhance its premium appearance across all platforms.
Starting from Saturday, February 8th, The Australian’s weekend magazine will be renamed The Australian Weekend Magazine. The redesign will improve its high-quality content and columnists.
Subscriber newsletters will be updated. New digital graphics will be added to the website and app in the coming weeks.
Michelle Gunn is the Editor-in-Chief at The Australian. She stated that these changes provide a cohesive and elegant look for all of its titles. They also highlight the variety of content available.
The magazines, daily news, weekend editions, and various sections will feature a clean design. This design is clearly associated with The Australian. As a leader in newspaper design, this refresh aims to present the best to its readers and advertisers.
Nicholas Gray, Managing Director and Publisher, shared an important update. The investment in these design improvements aligns with The Australian’s identity. This identity is reflected in both digital and print formats.
This initiative comes after The Australian reached a record digital audience of 3.842 million in December and saw its highest ever digital subscriptions. The growth reflects a commitment to audience engagement. It also shows dedication to storytelling. This is highlighted by the recent launch of the new digital section, Health & Wellbeing.
Over four million Australians read it each month. The Australian remains the most popular national newspaper in the country. It is available in both print and digital formats.