Virgin Media Television has announced a significant four-year broadcast deal with the League of Ireland.
Under this agreement, they will be the only free-to-air broadcaster for the SSE Airtricity Men’s Premier Division.
They will show 36 matches, including one live game for each round of the season.
After an exciting 2024 season, Shelbourne claimed their first title in 18 years. The 2025 season will feature more live coverage of the League of Ireland than ever before.
Virgin Media Television, Director of News and Sport, Mick McCaffrey, said: “We are delighted to be the exclusive broadcaster of the SSE Airtricity Men’s Premier Division for the next four years. Virgin Media Television is committed to the League and to delivering on the fans’ ask for more live matches.
“For the first time ever, supporters will have free to air coverage of the biggest and best game each Friday of the season along with the goals from every other game. We are excited to bring greater exposure to the league and play our part in increasing grassroots participation in communities throughout the country.”
League of Ireland, Director, Mark Scanlon, added: “This agreement represents a historic moment for the League of Ireland as Virgin Media Television’s exclusive coverage of the SSE Airtricity Men’s Premier Division will see every round of the SSE Airtricity Men’s Premier Division covered for the first time.
“Consistency of coverage in order to follow the stories throughout the season is something that we have always wanted in the League of Ireland and we are delighted that this partnership will ensure that the League has a presence on free to air television all year round.
“We have been delighted to work with Virgin Media Television since they began their partnership with us in 2023 and their enthusiasm and excellent coverage has been extremely encouraging bringing new audiences to the League of Ireland. We look forward to the next stage of this partnership which will help propel the League to the next level.”
The first broadcast selections will be announced next Wednesday with the new season starting on the 14th of February.