In 2024, NBC News achieved record ratings across streaming, digital, and social platforms. NBC News NOW had its best year and quarter to date, while NBCNews.com saw notable growth year-over-year.
In Q4 2024, NBCNews.com attracted an average of 95 million unique visitors. This marked an 18% increase compared to Q4 2023, as reported by Comscore. It led the news website rankings. It surpassed The New York Times Brand, Fox News, ABC News, The Washington Post, and The Wall Street Journal.
For the first time, NBCNews.com outperformed The New York Times Brand for two consecutive quarters and recorded a 5% rise in 2024 over 2023.
NBC News NOW had its best performance in 2024. It achieved double-digit growth for the sixth year in a row since its launch. Q4 also set a record, exceeding the previous quarter’s performance. The number of hours viewed on this streaming platform has more than tripled in the last four years.
On TikTok, NBC News reached a record quarter with 1.4 billion views, showing a 504% year-over-year increase. The year 2024 was its most successful on TikTok. TODAY also had a record quarter in Q4. It achieved 523 million views, a 54% rise from the previous year. Stay Tuned recorded 107 million views, up 42% year-over-year.
In Q4 2024, TODAY.com averaged 47 million monthly unique visitors, remaining the second largest individual publisher in lifestyle and entertainment. TODAY Digital ranked as the top lifestyle and entertainment brand across key video metrics for the quarter.
TODAY All Day had its best year ever in 2024. It achieved a 37% increase year-over-year. This marked its fifth consecutive record year. Q4 was among the top five quarters for TODAY All Day.
Dateline 24/7, the dedicated streaming channel for true crime, experienced its fourth consecutive record year, growing over 50% year-over-year. The top four quarters for Dateline 24/7 all occurred in 2024, with Q4 showing a 17% year-over-year increase.
Sources include Comscore Media Metrix US for desktop and mobile ratings, and Adobe Analytics & Partner dashboards. Monthly averages for Q4 are based on data from October to December 2024.