RTÉ has revealed mobile network, Three Ireland as the new sponsor for 2FM Drive with Doireann Garrihy. The show airs weekdays from 3pm to 6pm on RTÉ 2FM.
Doireann’s new solo show features a blend of the best tunes from 2FM and the latest entertainment updates. It aims to provide feel-good vibes to enhance their evening commute.
Listeners can look forward to great music and regular segments that create a fun and lively atmosphere for the journey home.
Core brokered a 12-month sponsorship agreement with 2FM. It includes ten sponsor stings of ten seconds each per show, along with promotional mentions throughout 2FM’s schedule, promotions, and outside broadcasts. Additionally, sponsorship for listen-back and the homepage is included.
Aislinn O’Connor, Marketing Director at Three Ireland, is thrilled to support the new show. She wishes Doireann and 2FM great success, saying that Three has music and entertainment at its heart.
As Ireland’s fastest 5G network, this partnership connects them to 2FM listeners nationwide. With 99% coverage, they offer customers the best network for streaming, including radio, music, and movies.
Tara Farrell, Sponsorship Manager at RTÉ Radio, sees the sponsorship as a huge endorsement. It supports both 2FM and Doireann Garrihy.
Alex Culligan, Head of Media Sponsorship at Core, explains their focus. They aim to connect brands with engaged audiences. Three’s sponsorship allows them to reach a national audience. High-frequency mentions give them a platform. They can showcase their products to new and existing customers.