CNN International and Hyundai Agree New Marketing Collaboration
CNN International Commercial and the Hyundai Motor Company are partnering on a cross-platform campaign that explores how innovation will change the way we will live in the future.
Advertising
News and analysis of the advertising sector within the media industry, one of its largest revenue streams across all platforms.
Irish Farmers Journal to Sponsor RTE Radio 1’s Countrywide
The Irish Farmers Journal has been confirmed as the new sponsor of RTE Radio 1’s agricultural affairs programme, Countrywide.
Meredith Corporation Launches New Advertising Tools
Meredith Corporation has launched "Meredith Data Studio", a suite of advertising solutions leveraging the company's vast, proprietary, first-party data and predictive insights capabilities to help inform its partners' marketing, product and business strategies.
Univision Launches New Media Buying Tools – VAMOS
With America only months away from the 2020 election, Univision has launched VAMOS – its new voter analytics and media optimisation tool.
NBC Universal & Sky Begin to Merge Global Ad Operations
NBC Universal and Sky have launched new advertising and partnership opportunities across both leading media companies, from Sky's global IP to international news, available for purchase through NBC Universal's One Platform.
Univision Joins Nielen’s Addressable TV Platform
Univision has announced that it is joining Nielsen’s Addressable TV platform beta program, leveraging Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.
Washington Post Licences Zeus Performance to The Seattle Times
The Washington Post has announced it has licensed Zeus Performance, the industry’s fastest and performing advertising technology stack, to The Seattle Times, one of the nation’s preeminent local news publications.
CNN Appoints Rani Raad as President of CNN Commercial
CNN has appointed Rani Raad as President of CNN Commercial, in a new global position to broaden the company’s new business streams and increase the value that CNN provides to commercial partners around the world.
Sky Launches £1 Million Advertising Support Scheme
Sky Media, the advertising sales arm of Sky, today launches its £1 million AdSmart SME support scheme, the "SME100".