Coronavirus: Bauer Media Launches New Services for Advertisers
Bauer Media has announced a brand-new service that will help advertisers communicate with audiences appropriately and effectively during lockdown.
Advertising
News and analysis of the advertising sector within the media industry, one of its largest revenue streams across all platforms.
Verizon Media Launches New Advertising Technology
Verizon Media has launched a range of capabilities to enable broadcasters, content owners, and service providers to grow audiences and monetise content in new ways.
ITV Launches New Commercial Initiative with “Shout Outs”
ITV is initiating a new ad proposition, ITV Hub Shout Outs, allowing brands to share information with consumers quickly and cost effectively during this unique time.
TalkTalk Renews Heart Breakfast Sponsorship
TalkTalk has renewed its sponsorship of Heart Breakfast, presented by Jamie Theakston & Amanda Holden, for a second year.
Verizon Donates Advertising Inventory to Mental and Public Health Response Efforts
Verizon Media has announced a donation of $10 million in advertising inventory to support mental and public health response efforts to address the novel coronavirus (COVID-19).
BT Turns to Global for Street Advertising Solutions
BT has selected Global as its outdoor advertising partner for street furniture advertising across the UK, which includes traditional payphones and its Gigabit Wi-Fi enabled digital street units.
Wireless & Bauer Media Merge Advertising Operations
Bauer Media and News UK’s Wireless, have today announced the creation of a joint venture 'Octave Audio', a digital audio company for the UK advertising market.
Nexstar Agrees Ad Partnership with Mediaocean
Nexstar Digital has entered into a multiyear advertising partnership with Mediaocean and its Connect Partner Program.