Varo Money Agrees Multi-year Ad Deal with iHeartMedia
Mobile banking company Varo Money has struck a multi-million dollar marketing partnership with iHeartMedia, the number one audio company in America.
Advertising
News and analysis of the advertising sector within the media industry, one of its largest revenue streams across all platforms.
All Nippon Airways Sponsors CNN’s “Open Court”
All Nippon Airways (ANA), Japan’s largest 5-Star airline for seven consecutive years, is partnering with CNN International for a cross-platform sponsorship of CNN’s Open Court.
NUJ Slams Misleading Government Newspaper Adverts
The National Union of Journalists have condemned an advertising campaign from the Department for Work and Pensions about the Universal Credit benefits system.
Sky Adopts NBCUniversal’s CFlight Audience Measurement Standard
Sky and NBCUniversal have announced the global expansion of CFlight, with Sky adopting the next-generation metric across all of Sky Media’s content and platforms.
Egypt Launches Major Tourism Campaign on CNN International
Egypt’s Ministry of Tourism is embarking on a renewed partnership with CNN in a new ad campaign that showcases the country across TV, digital and social media platforms.
Phil Nelson Appointed COO at CNN International Commercial
CNN International Commercial has appointed Phil Nelson as its Chief Operating Officer to lead operational and international growth initiatives outside of advertising sales.
Virgin Media Launches New Advertising Campaign Across ITV Channels
Virgin Media’s latest advert for its “Switch to Super” campaign started airing simultaneously across all five of ITV’s main channels on Saturday evening.
Facebook Introduces Advertising Rules Ahead of EU Elections
As Europe gears up to the Parliamentary elections in May, Facebook are dramatically changing the way that they accept political advertisements.