NBCUniversal and Sky to Expand ‘AdSmart’
NBCUniversal and Sky have announced the expansion of AdSmart, a global offering that will unify both companies’ advanced advertising capabilities.
Advertising
News and analysis of the advertising sector within the media industry, one of its largest revenue streams across all platforms.
Bell Media Launches ‘Strategic Audience Management’ Tool
Bell Media has announced the launch of SAM, its proprietary Strategic Audience Management tool, combining the powerful reach of linear television with the precision of digital targeting.
Univision Radio Network Agrees Intelligence Deal with Veritone
Veritone Announces Multi-Market Agreement with Univision Radio Network to Provide Near Real-Time Intelligence for Ad Campaign and Branded Solutions.
CNNI Appoints Two Commercial Directors in Asia-Pacific
CNN International has appointed two specialist Digital Directors based in Tokyo and Singapore as it expands its advertising offering across the APAC region and capitalises on CNN’s leadership position in the digital space.
Radisson to Sponsor CNN’s Business Traveller
Radisson Hotel Group is the exclusive sponsor of CNN International’s flagship feature programme, Business Traveller, which reports on the most pertinent global business travel trends and explores the issues and innovations of the travel industry.
Channel 4 Names Diversity in Advertising Finalists
Channel 4 has announced the six brands shortlisted to win £1 million of commercial airtime via the Diversity in Advertising Award, which this year focuses on the portrayal of women in advertising.
‘Hearst Made’ Produce Asda George Summer TV Ads
Hearst Made, the in-house content marketing agency of Hearst UK, has produced a series of TV and digital edits for George for the launch of its summer fashion range.
Channel 4 and BT Launch Bespoke Ad Campaign
Channel 4 and BT have launched a bespoke advertising campaign starring Clare Balding, George Clarke and Simon Rimmer, each sharing how the use of communication technology has delivered meaningful personal moments in their lives.
BBC World Service Unveils Mumbai Advertising Campaign
BBC World Service has made a huge splash in Mumbai by creating an illustration to support their Make More Of Your World campaign.