Sky Adopts NBCUniversal’s CFlight Audience Measurement Standard
Sky and NBCUniversal have announced the global expansion of CFlight, with Sky adopting the next-generation metric across all of Sky Media’s content and platforms.
News and analysis of Sky, Europe’s largest media and entertainment company, with 23 million customers across seven countries. Since 2018, it is part of the Comcast group.
Media conglomerate Sky, now owned by Comcast, has won a major trademark case in the European Courts against Spanish company, Skyworth.