Paramount and Nielsen Sign Multi-year Ratings Measurement Deal
Paramount Global and Nielsen have signed a new, multi-year ratings measurement deal, effective immediately.
Nielsen
Univision Joins Nielen’s Addressable TV Platform
Univision has announced that it is joining Nielsen’s Addressable TV platform beta program, leveraging Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.
Univision Agrees Deal with Nielsen for Audio Ratings
Nielsen has announced that Univision has signed a multi-year agreement with Nielsen Audio for the national and local measurement of its radio stations.
ESPN Sunday Night Baseball Ratings up for 2019 Season
Viewership for the 30th season of ESPN Sunday Night Baseball Presented by Taco Bell was up two percent from last year, according to Nielsen.
SportsCenter Leads the Way in ESPN Ratings Boost
In May, ESPN’s studio shows — stretching from morning through afternoon to late night – posted strong increases in audience (P2+), according to ratings from Nielsen.
CNN Beats MSNBC in May 2019; Way behind Fox News
In May 2019, CNN surpassed MSNBC in total day in the key demo adults 25-54 (138k vs. 134k) and outperformed MSNBC during dayside (9am-4pm) ranking second in cable news (146k vs. 113k) for the 63rd straight month.
Fox News Dominates Basic Cable in May 2019
Fox News continued to dominate all of basic cable during the month of May as the most-watched network in total day for 35 consecutive months among total viewers, according to Nielsen Media Research.